About
PowerSearch is a B2B commercial real-estate site. The goal is to give the customer the ability to search the market and get real time results to view properties and potentially set up an appointment with the listing agent.
Challenge
PowerSearch is an existing site. The challenge was to bring a UI/UX refresh to a dated site
Approach
The first step was to conduct a site audit. In this audit phase, I looked at the existing UI/UX of PowerSearch and determined what was working, wasn't working, and had room for improvement. This included making sure all elements aligned with marketing brand standards and the site was in accordance with the W3C guidelines.
The second step was to do a competitive analysis of existing similar sites. Here I explored 10 different sites and examined how these sites function, what they have in common, what elements and interactions were more successful than others, and what we could "borrow" to make PowerSearch a better search platform.
PowerSearch Site Audit
Landing Page
Search Results Page
Property Details Page
Broker Profile Page
PowerSearch Competitive Analysis
The Vision & Results
After conducting our research, we decided that 4 pages needed a complete visual redesign along with various levels of UX improvements and interaction tweaks/additions.
Landing Page
Search Results Page
Property Detail Page
Broker Profile Page
