About
The JLL.com search function needed an upgrade. We applied a 6-step approach to achieve the desired results:
Approach:
1- Identify and prioritize search pain points through user data analysis and stakeholder feedback
2- Create targeted recommendations to address prioritized search pain points
3- Estimate and assign recommendations to allocated sprints
4- Implement search updates in corresponding sprints
5- Test and validate search updates in Stage environment
6- Deploy search updates to Production and measure results
Heat Map:
Assessment & Recommendations:
Design Options:
Final Design: or visit www.jll.com
Takeaways after improving the search experience:
- 404 error page is 35th most frequently viewed search result (was 20th)
- 32% of visitors do not scroll past 50% page depth on search results page (was 54% of visitors)
- 13% of searches return no results (was 26%)